Influencer engagement: Nano-influencers are the clear winners

Currently, estimates set global revenues for influencer marketing somewhere between $ 2.38 billion and $ 10 billion. Yes, it is a dramatic range. However, regardless of where the real number is, it is an enormous sum to an industry that virtually did not exist ten years ago and shows that marketers involve it with much cash. However, to whom is all that money going? With metrics not established…


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Pinterest created a name as an inspiration destination, placing it somewhere between a search and a social platform. But this combination of the two has been one of the reasons why marketing agencies have not invested so willingly. Now the platform is clarifying it by highlighting its search capabilities. During a visit to GroupM Essence media agency in October, Pinterest's speech focused on how…

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Influencers are key opinion leaders who have become an integral part of the digital marketing strategies of many brands. Brands are turning to these media gurus to put products and services in the line of attention of their target audience. Why the influencers? Well, they can be a highly effective way to connect with a unique audience that is involved and well influenced by the content you consume…

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Fourth annual report “The State of Influencer Marketing 2020: Influencer Marketing Grows Up” released on February 25 2020 by the Social media advertising and content delivery marketing company Linqia, San Francisco, provide fresh insights to the industry's dynamics. The research reviewed businesses approach to the ways the brands and agencies are using influencer marketing and how they plan to…

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"Influencer" became a real job title thanks, first, to celebrities like Kardashians and Hadids, and then to YouTubers and bloggers who accumulated online followers on various online platforms. While many of these young models earn a penny for posting a perfect photo of their coffee or purse online, the conversation has begun to change. Many celebrities and influencers are neglecting the look too…

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While in a sabbatical year of work, Goldie Chan began taking videos of herself walking and talking about different topics, from the magical world of Harry Potter to shared travel and marketing, which she posted on LinkedIn. The daily videos she shot on her smartphone helped her accumulate more than 4 million views and approximately 50,000 followers on the social network for professionals since…

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Today, every child knows who the influencers are. These are the essential people on Instagram, celebrities who have millions of engaged followers. The appearance of your brand in their posts means that millions of people will see it. People likely buy the product or service on their recommendation. That's why many brands and businesses big and small pay a top dollar to advertise with influencers…

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Currently, estimates set global revenues for influencer marketing somewhere between $ 2.38 billion and $ 10 billion. Yes, it is a dramatic range. However, regardless of where the real number is, it is an enormous sum to an industry that virtually did not exist ten years ago and shows that marketers involve it with much cash. However, to whom is all that money going? With metrics not established…

Keep Reading →

The Atticism, a public relations agency and social media experts based in Oxford, told Metro that the writing was on the wall. This change of Insta is only part of a broader shift in the social media game. "Social networks as we know them are dying, according to my daughters (17 and 15) and their friends, Instagram and Facebook are" lazy. "Statistics show that many of the younger generations are…

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